Importance of technology and multimedia elements in tourism

Abstract

Advances in technology and the arrival of social networks as a new support to make companies known among their target audience, have revolutionized the tourism sector, offering them a new channel in which to carry out digital and segmented tourism marketing strategies. Tourism marketing is responsible for promoting and marketing all types of products and services to tourists, from accommodation and travel to restaurants and leisure activities. The key to tourism marketing is to present your products and services to customers in detail, generating a need in them through a communication that appeals to feelings. Videomarketing has undoubtedly become one of the most important tools for companies focused on the tourism sector. Thanks to it, they can connect with their potential customers and offer them a service they need when planning their summer or winter vacations. there are concrete data that support the relevance of videomarketing when it comes to promoting any tourism product. The objective of this study was to analyze the importance of technology and multimedia elements (videos) in tourism promotion and marketing. Technology and multimedia videos are fundamental for tourism promotion, most tourism segments should innovate in these tools.